It all started with a simple realization.
Hi, I’m Rafael Alvarez, the founder of We are The Phoenix.
I’m Rafael Alvarez—men’s coach.
A few years ago, I was exactly where you are right now: depression, burnout, divorce, extra weight, unhealthy drinking, and a real loss of meaning as a man.
Well, ,Maybe not exactly but you get the point.
I know what it’s like to wake up tired, numb, and frustrated—wondering how you ended up here and how to climb out.
Over the last 3 years, I rebuilt from the ground up. I faced the hard truths, did the work, and transformed my life—physically, mentally, emotionally and spiritually.
The truth is, most of us were never taught what it takes to thrive in today’s world as men. We weren’t given the tools for stress, purpose, relationships, discipline, or self-respect.
So I went and got them.
I studied, trained, and built real-world skills that help men rise again—stronger, clearer, and more grounded.
If you’re in a season where you feel stuck, lost, or disconnected from the man you know you’re meant to be, I’m here to be of service.
My philosophy is simple: We are born worthy and because of this we must rise from the ashes like the Phoenix we are.
I’m thrilled you’re here, and I can't wait to help you achieve your goals.
Rafael W. Alvarez
We are the Phoenix LLC
